29% of employees prefer the company brand of their previous employers

  News Release

13^th January 2011

  29% of employees prefer the company brand of their previous employers

 According to a new study released today, 29% of employees prefer the company brand of their previous employers, and a staggering 26% say that their own personal brand does not fit with the brand of the company they currently work for.

The research by Bute Coaching Ltd, a leading expert in learning and development, is based on a detailed online survey amongst business professionals drawn from across the UK and from a mix of sectors.

Margo Manning, MD of Bute Coaching, says: “Having over a quarter of your staff saying that they don’t like your brand and that their own personal brands don’t match up with the company’s can have a truly devastating effect on both individual and business performance.”

Indeed, and perhaps even worse, a staggering 45% admitted that they don’t even think about their own personal brand, whilst 43% confessed that they didn’t know or were not sure what others thought about them.

Margo comments: “Without having a clear understanding of our own brand and what it represents, how can we represent our companies to the best of our ability? Brands are powerful. They drive us to choose products and services over others. They turn us into advocates and fans. So it’s no wonder companies invest heavily in developing promoting and protecting their brands. So why do so few business managers and individuals invest in examining and developing their own personal brands or the personal brands of their employees?

As a result of the findings Bute Coaching are launching a four day personal brand workshop. Working closely with the Bute Coaching team delegates will participate in a series of reflective and proactive exercises.

Margo explains: “Through identification of their own personal brand attendees would like to work towards, the aim of the workshop is to deliver a clear sense of the actions and tasks, both short and long term, to achieve this.

“Personal brand training and development could be brought to bear quite neatly in the current business climate. Development would portray a business as investing in its people, and could be focused on helping staff maximise their personal brands, which would only improve the company’s overall brand and bottom line, through increased motivation and performance.   This may also have the added benefit of increased brand alignment and buy in from the staff.    Whilst for individuals attending it would help them set realistic and yet challenging goals and more importantly achieve these goals.  This would increase the individual’s motivation to do better for themselves and their company.”

The first personal brand workshop will take place in London, Liverpool Street on 15^th – 18^thFebruary 2011. The workshop will cost £3,995 (ex VAT) per person, for those who book before 1^st February they will receive a free coaching session worth £750. To book your place or for any more details please phone 08700 420864 or email margo.manning@butecoachingltd.com

To find out more information please visit www.butecoachingltd.com